Blocks are usually associated with architecture and construction, with stability, but with this new set we decided to take them on the road. We want to give children the possibility of putting them together to create different vehicles, thus exploring the blocks as a dynamic element rather than a static one.

This toy invites children to interact with it, to manipulate it and move it around, that’s why we needed to find a clever way to rely on more than just gravity to keep the blocks together, and we found inspiration in another classic product, lacing toys, which help children develop motor skills and hand-eye coordination.